Mtv Essays - Viacom Media Networks, MTV, Music Video,

Mtv MTV Everyone remembers Michael Jackson's red leather jacket covered with zippers and the sexy style of Madonna. MTV, or music television, nationally publicizes these images and entertainers, and others like them. The station also promotes an idealized teen lifestyle, reflecting the images of these famous artists, that contrasts with the realities of the Generation X lifestyle. While some view the station as illustrated radio or an entertainment network for viewers' pleasure, others more accurately assess it as an advertising enterprise that endorses products and promotes attitudes. The advertisements that are both hidden in videos and placed in regular slots, influence viewers. Whether or not MTV critics agree with these messages that the network sends out, it has become a huge franchise generating large profits and great popularity. During the 1980's, MTV grew from being strictly a music video station to an original, three-station network that became the choice of several generations of viewers and the advertisers who court them. MTV's entertainment, commercialism, and messages satisfy and influence many types of viewers, giving them a healthy sense of group identity. In 1981, MTV became one of the first stations to be able to appeal to such a populous audience as the twelve to twenty-four year old age group. The chief operating officer of Warner-Amex Satellite Entertainment Company (WASEC) felt that there was a body of young people being ignored, hence the company designed MTV (Denisoff 37). Although at first success was unpredictable, the MTV network fought off competition by such competitors as the powerful Turner Broadcasting System (Daspin 20). There isn't room for two or three services doing the same thing, commented MTV's Bob Pittman (Hedegaard 38). Later, the MTV network came out with VH1, or Video Hits One, a music station for older viewers, and Nickelodeon, a children's service station (Daspin 19). These two stations and the original MTV station gave the network a station for an audience of just about any age, satisfying many advertisement agencies. Once the advertisement industry noticed the MTV network's popularity, it became a very desirable sales medium. Advertising agent Kevin Burns explains that if you're a national advertiser and you buy teens, you're going to buy MTV (Viacom 11). MTV appealed to its viewers by constantly televising popular singers and other role models. A music video endorses many nonmaterial items, as well as material items. Regular inter-program commercials usually promote brands of physical items. However, in music videos with popular singers, messages and images are promoted to the viewer. Videos increase an entertainer's popularity, thus promoting his/her record, producer, type of music, style of dance, and physical image. This popularity increases profit for many industries. The artist's record sales boom, benefiting the record company, the record stores, and any other person involved in the process o f production. MTV was dealing with the [record] labels, not the artists, states R. Serge Denisoff (154). In addition, clothing companies benefit when the singer wears their brand. Creative director Judy McGrath feels that MTV videos are almost a subliminal fashion show, meaning that clothing brands and styles are introduced and publicized through music videos (Denisoff 258). Lastly, fine arts companies, specifically dance and music, increase in popularity as people wish to imitate the musicians. A perfect example of this advertising scenario is Michael Jackson's Beat It video. In the early 1980's the already popular pop singer came onto the screen wearing a red leather jacket and a sparkling glove. He introduced an ankle-flicking dance style that moved to the beat of his pop-style music. Soon children across America were wearing replicas of the clothes and moon-walking down the schools' hallways. In this scenario, Michael Jackson, pop music, red leather jackets, dancing, and Motown Records all became popular. With so many brands and agencies wanting to place their ads on MTV, the network itself needed to advertise its own information and existence in some way to increase its own profit. The network began to air animated segments after commercial breaks that endorsed the MTV logo. Then in 1989, the network issued In The Bin, a newsletter designed to unite MTV, VH1, and retailers (Newman, MTV Spreads 55). The newsletter included advertisements and information about new developments in the MTV Network.

Sample of Cost Analysis Essay in Healthcare

Sample of Cost Analysis Essay in HealthcareThe sample of cost analysis essay in healthcare can be a challenging exercise, if you do not know what you are doing. In this essay, you will be presenting your employer and the college with the number of the dollar amount that you think will be the cost of acquiring medical insurance. You will be examining your basic idea on how to convince them to provide you with insurance coverage. It is important to get professional help if you are not comfortable using the software to facilitate your process.The first step in writing the essay is to analyze the purpose of the essay. For example, if your employer thinks that you do not have sufficient qualifications or training in a field that is more or less related to the medical profession, then you will not be able to make a persuasive case in explaining why you should get medical insurance. Even if you are familiar with the literature and all the areas of healthcare, it would still not be worth goi ng for insurance just to get a decent salary. Therefore, the task of finding a good essay topic starts with analyzing your capabilities.The second step in the sample essay is to analyze the amount of money that you can save by acquiring medical insurance. Even if you are aware of the negative consequences of not having insurance, you would not know how much money you can save without it. As soon as you start doing some research in the Internet, you will realize that there are really some people who pay a lot of money but do not get insurance. Therefore, it is important to focus on the positive aspects of acquiring insurance.Finally, the essay is also required to explain the process that you will follow in getting medical insurance. These are things like sending an application to your employer, reviewing your application, understanding the guidelines that you will be given regarding the insurance policy, and finally getting the health insurance of your choice. Without taking care of these things, your chances of getting a favorable response from your employer is slim. essay The third step in the essay is to examine your proposal that is based on your proposal. There are two options that you will be dealing with, namely, one that involve increasing the budget of the college, and the other that involves decreasing the budget of the college. The first option involves increasing the budget of the college in order to finance your medical expenses, while the second option involves reducing the budget of the college in order to fund your medical expenses. To tell the truth, you cannot justify the argument that you would be saving more money than what you would be spending.Therefore, before you start the process of the essay, it is essential to do some research on the insurance companies and their history. If you are aware of the existence of such insurance companies, you will be able to make a convincing argument to convince your employer to make you their customer. H owever, if you are not aware of the existence of such companies, it would still be beneficial to find out as much information as possible so that you would not have to spend your time writing an essay for the insurance company. The final step in the essay is to analyze the popularity of the particular insurance company among the healthcare professionals in your area.Writing an essay like this will make you understand the importance of the subject of this essay. If you do not want to write something atypical, it would be better if you go for essay assistance and help of experienced essay writers.