Marketing southwest airlines

Gone were the days when companies used to be product-focused, utilizing salespeople to sell their products to the market without any specific goals in mind. The advent of marketing changed all this and has since revolutionized the manner of marketing certain products and services. This paper shall look into the marketing strategies Southwest Airlines is currently utilizing to gain a good market share amidst a long list of airline companies today. Southwest Airlines Southwest Airlines was initially incorporated to serve three cities in Texas as Air Southwest on March 15, 1967, by Rollin King and Herb Kelleher. Air Southwest changed its name to Southwest Airlines In early 1971 and the first flight was recorded on June 18, 1971.   Over the years, Southwest has added improved 737 variants but has stayed within the Boeing 737 family to reduce operating costs. Because this technique simplified training, maintenance, and ground operations, it revolutionized the industry's approach to building aircraft fleets. In January 2005 Southwest put to rest its remaining 737-200, the oldest type in its fleet. This event was highlighted with employees wearing pajamas for an early morning flight covering the original Dallas-San Antonio-Houston before returning to Dallas and called this â€Å"putting the -200s to bed†. Marketing Strategies Southwest is known for putting value to the most important people, the customers and the employees. The success of behind a company’s success is its people who understand the significant contribution of their company. Southwest believes that with unsatisfied employees may be translated to unsatisfied customers. The company is known for its distinct customer service philosophy.   Lovelock and Wirtz (2002, p. 58) made is clear that a good customer service spells a big difference in gaining a good number of customers. Southwest must see to it that despite the large number of airline companies that exist today, customers must continue to fly their airline. This is no easy task considering the challenge of trying to beat the other airlines who may offer lower fares or provide more valuable services. Flying on Southwest is quite different from that of most other U.S. airlines such as that tickets are only available and may be purchased from the airline itself. They are not available through travel agents or through common online venues. The tickets may be bought over the phone or via online transactions at the company’s website. Another thing that sets the company aparts from other airline companies is that reservations can be changed at will without corresponding penalties. To an ordinary customer, this service means so much. There’s another way Southwest is doing to gain more customers. It offers Rapid Rewards where customers receive one credit per each one-way ticket (http://www.airfleets.net/ageflotte/Southwest%20Airlines.htm). This program was eventually modified to provide a better offer to customers who frequently fly the airline company. In February 2006, Southwest instituted Capacity Controls to redeeming its free tickets. This means that the airline limits the seats offered to frequent travelers using free certificates on each flight, whereas previously if there was a seat available, you could use the award, provided you were not flying on one of the five blackout dates. Southwest has added fun in its advertisements such as â€Å"just Plane Smart,† The Somebody Else Up There Who Loves You† and â€Å"The Low Fare Airline†. This is its way of reaching to its targeted audience in the simplest and easiest way possible. Since the 1990s, Southwest has come up with television campaigns based on the phrase â€Å"Wanna get away?† Their TV commercilas are filled with funny scenes showing how people appear during situations they find themselves while ‘wanting to get away’. What really distinguishes Southwest from other airlines is its sound clip ‘ding which is now being associated with the company. Conclusion No amount of enticing marketing strategies will be able to entice the most number of customers if all they get are airline employees who give them the cold shoulder. This is something that Soutwest is being known for and its management is trying to build up among its employees. Southwest employees are generally regarded for their friendliness. The Economist   came up woth a Special report entitled â€Å"Low-cost airlines Turbulent Skies† in July 8, 2004 highlighting the present dilemma airline companies are facing. The 9/11 incident actually changed the way people are dealing with airline companies. No one can deny the fact that people have started developing a kind of fear against flying. Peterson (2004 p.124 ) illustrates the changes which companies like Southwest may undertake to compete with the times by using marketing principles attuned to the times. As Lovelock and Wirtz (2002), there are better ways to deal with certain situations that beset companies like Southwest. The problem left by the 9/11 incident among airline companies, the best way to sell or encourage more customers to fly Southwest is to offer them more than just low-cost fares. It is important to provide them the best customer service experience no other airline can give. Works Cited: http://www.airfleets.net/ageflotte/Southwest%20Airlines.htm (Retrieved September 12, 2006) Lovelock, C., & Wirtz, J. Services Marketing People Technology Strategy. McGraw-Hill/Irwin. July 2002 Low-cost airlines Turbulent Skies. The Economist Special Report. Jul 8th 2004 Peterson, B.   Blue Streak: Inside jetBlue, the Upstart that Rocked an Industry. Portfolio Hardcover. 2004      

African-American Policy Agenda Essay Example | Topics and Well Written Essays - 1500 words

African-American Policy Agenda - Essay Example This is because not only this gives a chance for further learning on an already established base but it also ensures that norms and rules of society are followed. There was once a time when this education was passed on by father to son and so on. However with time the nature and content has become increasingly complex. Therefore special institutions are used to transfer this knowledge and it is called education. This education is therefore an important and integral step in making a human being a functional part of a society. Most of all education is necessary to find a good livelihood. As the level of education increases so does the income. This is because the numbers of muscle jobs are decreasing day by day. The uneducated workers usually end up working as janitors or cleaners. The most important aspect for any person life in today’s world is the economic aspect. Therefore if the economic aspect of life is weakened all other aspects are automatically affected. Thus uneducated people end up being driven away from main stream society. They do not only become a menace to other people but also develop a sense of contempt in general for everyone else. Most of these individuals end up engaging in unlawful activities at some point in their life. Therefore it can be safely say that lack of education increases the chances of making someone a criminal. According to United States Census Bureau survey of 2008 almost 12.4% of United Sates population consists of African Americans. African Americans are therefore also the largest minority of United States. These African Americans are primarily descendants of slaves who were brought to America from Africa during the periods of slave trade. The American society has evolved a lot during the last few decades. The problems for African American have still not totally vanished. They are not given the same access to education as other races in Americas. This has led to their isolation from main

Foreign Newspaper Report Research Paper Example | Topics and Well Written Essays - 750 words

Foreign Newspaper Report - Research Paper Example I choose the article â€Å"World economy on verge of new jobs crash and bigger recession on the way† and â€Å"Corrupt nation holding a gun, to a just as corrupted EU head's† on which the report will focus (Smith 4). There is a specific theoretical framework that I am on familiar terms with, which journalists make their analysis. This particular theoretical framework is the title of the articles the journalists use for their analysis. When the journalists write the title, they already show the readers what side of the story they have taken and will concentrate on portraying it that way. The journalists ponder and develop their thoughts and facts on what the possible reactions would come from the topic of the article. The journalists take the thoughts that are related in one way or another to the topic of the article and put them in a group of themes that frame the story in the article as a whole (Heiss 3). There are a number of elements apart from the theoretical framew ork that are made out or which can be applied on the articles chosen. The newspaper articles utilize the 5w’s which stand for who, what, where, when, etcetera in the first paragraph through to the second paragraph. The Journalist of the articles chosen, utilize a number of a lot of paragraphs that are short and to the point instead of long paragraphs because if the readers see long paragraphs a majority may not likely read the article. The articles start with a new paragraph every time a novel quote is appended or novel information is put in, add interest to article, and supports the story.. The articles have creative headlines with large fonts that grab the attention of readers and relates soundly to the topic. The articles have a byline, which provides the name of the writer. The articles chosen have a lead sentence that is used to capture the attention of readers, as well as sums up the focal point of the lead. The lead sentence in these articles recognizes the subject, la ys down the tone, as well as guiding the reader to reading the articles. The newspaper articles chosen are chronological, cause and effect, classification, list, and inquire and answer questions relating to the topic (Smith 6). Global finance and corruption are international issues that are important to the UK. Global finance is important to the UK because it directs how business will be carried out in the entire United Kingdom. Global finance enables the UK to know where it stands and lets it to make sound economic decisions that favor the country by studying and evaluating the economic trends in other countries worldwide with which they do business with as a whole. Corruption is important to the UK because corruption affects the country as a whole, it undermines political development, democracy, economic development, the environment, peoples health and others (Heiss 5). The likely implications of global finance and corruption that global finance enable a country to grow and be abl e to develop because of the information that global finance holds. This is because sometimes the global community influences how a country makes its fiscal decisions for it to be able to triumph and make sound decisions for the country as a whole. The implications for corruption is that corruptions make a country to lower its development as a country in a number of ways, which degrades the country and makes the country poor,

Freedom of speech Essay Example | Topics and Well Written Essays - 750 words

Freedom of speech - Essay Example Freedom of speech Freedom of speech is one of the most valued rights of every citizen in the world. The following types of speech are not protected under the First Amendment: those that damage the reputation of another, those that stimulate illegal action, those directed to another person and would inflict injury or a fight and those that are found obscene according to the Miller test. In Miller vs. California, the court gave three points to use on deciding whether something could be described as obscene. These points were applied in the two cases which are the subjects of this paper. Both courts found that the first and second parts of the Miller test were fulfilled. As what had been stated in Skywalker vs. Navarro, Florida laws are very specific on what it considers as obscene. Although this writer agrees with Luke Records that since the judge referred to Florida’s criminal law description as to what is obscene proof beyond reasonable doubt, a requisite in a criminal case, should be presented , the writer also understands the first court’s opinion that the proceeding is not a criminal one and as such aspects of a criminal case is not necessary. The court only needs to review if the material meets Florida laws, as identified in the Miller test. This writer also agrees with the appellate court that the judge’s background in relation to the community referred to in the case is enough to satisfy the first part of the Miller test.... Lastly, as stated earlier, this writer is of the mind that the first court was correct in finding the material, as a whole, lacking of artistic value. True, the music is of hip-hop and rap, two of the most influential and popular kinds of music of the current generation. However, the object of the case in Skywalker vs. Navarro was not the music was a whole but the lyrics or the words in the songs as a whole. As such, â€Å"work, taken as a whole,† as stated in part three of the Miller test should be associated with only the entire lyrics found in As Nasty As They Can Be and not the songs which denotes music combined with lyrics. This writer believes that the appellants knew their album would be tagged as obscene because of the words that can be found there which is why they spent time and money recording and coming out with a â€Å"clean† version and even put a clear warning on the album. The only notable difference between the â€Å"clean† version and the versio n in question were the lyrics, which was really the main focus of the first case. The appellants’ witness who testified about the lyrics claimed that these are examples of musical and literary conventions even. This may be so. Nevertheless, this writer believes that given that because the appellants actually invested on creating a more wholesome version of the album in question, they are only using the First Amendment to protect themselves from further losing on the income they could still get from the album, which had already earned four times more than the album’s cleaner version. Works Cited: Luke Records, Inc. V. Navarro. 960 F. 2d. 134. United States Court of Appeals, 1992. Web. 23 November 2012. Skywalker Records, Inc. v. Navarro. 738

Monster Assignment Example | Topics and Well Written Essays - 250 words

Monster - Assignment Example Battleground mentality monster explains that leaders engage in battleground images during business operations; for instance, aggressive marketing campaigns to completely eliminate competitors. Functional atheism illustrates that leaders assume that they possess ultimate or final responsibility in all decisions or operations of the organization. The fear monster of the leaders emphasizes bureaucracy instead of innovation and creativity. Organization stakeholders operate strictly within established procedures and rules. Denying death monster allows the leaders to ignore negative organization issues like the collapse of a project. The evil monster illustrates the inner darkness of the leader; for instance, the fear of delegating responsibilities to junior staffs. This is because the junior staffs may outperform the leader (Craig, 2015). The monster that produces most harm in the organization is the functional atheism. The leader believes that he/she is responsible for all significant decisions. This limits the ability of employees to participate in the organizational decision making process. At the workplace, this monster is recognized through the inability of the leader to delegate responsibility tasks and authority to the immediate subordinates. The effect of this monster can be minimized through encouraging employees and managers to work in the same team or task forces. Teamwork encourages sharing of ideas and hence improves overall organizational

Control and monitoring on smart grid Research Paper

Control and monitoring on smart grid - Research Paper Example Rp, parallel resistance, is a large value which has significant effect in capacitors which have small values. Rs, equivalent series resistance, albeit a small value, is vital in capacitors which have large values as their impedance is small when compared to Rs, and they dissipate high power. Ls, series inductance, is a representation of the total capacitance and inductance higher frequencies roll-off. At low frequencies, frequency and capacitance vary due to dielectric property changes. The same parasitic elements have an impact on the capacitor’s impedance when tested at different frequencies (National Instruments, 1). Capacitance is a capacitor’s ability of storing charge in an electric field. It is a measure of stored electric potential energy. A parallel plate capacitor common is a common device for energy storage device where capacitance and the conductor’s surface area are directly proportional. On the contrary, capacitance and the plate’s separation distance are inversely proportional. Using +q and −q as the charges on both conductor plates, and V as the voltage between the conductor plates, capacitance will be given by; The farad is the SI unit. One farad is one coulomb per volt. The energy, in joules, in a capacitor equals the amount of work done in charging it. Considering a capacitor with C capacitance, holding plate charges +q and −q. To Move a small charge element dq between the plates against V = q/C, the potential difference, will require dW , the work; A capacitor’s energy storage is calculated by integration of this equation. The initial uncharged capacitance is zero (q = 0). Moving a charge from a plate to the other until and attain a charge of +Q and −Q has to require the work W; Inductors are electronic components with the capability of storing energy as a current. Inductors consist of conductive coils wrapped around a magnetic material or without a core. The cores electrical properties show

Violent media Essay Example for Free

Violent media Essay Violence is the act of injuring and killing someone. Exposure of young people to the media violence makes them to be more violent and this will be highly seen when they become adults. Children can watch movies in the television that may influence them negatively. The cartoon violence and the violence committed by real people are different. Movies will also consume productive time for the children. Instead of doing other productive work like reading children may spend a lot of time watching television. Programs in the television are addictive hence most people especially the children spend most of their time watching them. This also kills the persons, abilities to articulate any issue which relates to their life. There is also the tendency of the young people to be ineffective in solving any problem which they encounter in the real point of view. They instead attend to it as per the said actions in the media programs. This is a very serious issue which need to be addressed and adequate measures taken to get a permanent solution of the matter. There are several instances of psychological torture as a result of the video games, TV, films, and even music. People need to concentrate on the effective management and control of the accessibility of the violent media so as to build the effectiveness of personal performance (Ruben, 2006). Discussion TV contains programs that can be watched by children. These programs may include cartoon network. Cartoons can be educational as well as entertaining to children. Children can be entertained by watching TV. This cuts the cost of buying entertainment material by parents who would not have afforded them. Entertainment can be music, movies and plays. Type of music a child watches may influence his or her character. Music available in TV can be of different types that is gospel music, rock, pop, jazz, hip hop and many other types. Watching music can inspire a child to like music and may want to pursue that career later in life. These are some positive attributes of watching TV and other media which are not violent. Control should be exercised in a manner which ensures that the children and other people have access to the media which do not instill violence in them or any kind of behavior which is not appropriate to them. The society we live in is totally polluted with such issues which do not assist the inhabitants hence the resulting case is the one of violence as per what they get from the media. Utilization of adequate measures which are not restraining is very important. Media plays a major role in the passing of information to all the viewers but others love irrelevant scenes which do not help them but instead destroy their well being. A human beings psychology is very important and should be adequately feed with information which is positive in the ways of living. Contrary to this is very disastrous and a person will be affected negatively. The thinking of a person will be seriously affected as a result what is obtained from the media (Perse, 2001). Media Violence is also aired in television and it negatively affect in the young children. Exposure of young people to the media violence makes them to be more violent and this will be highly seen when they become adults. Violence is the act of injuring and killing someone. Children can watch movies in the television that may influence them negatively. The cartoon violence and the violence committed by real people are different. The cartoon violence does not have much effect as compared to the actual violence committed by real people as they seem unrealistic. Young people develop such unrealistic attitudes of approaching and solving problems encountered. The society as well is not convincing as such hence there is need for the society to address such problems. The people who encounter these issues are the young who do not know how to control such matters hence they have the psychological torture. There is need for the young to be under critical check-out for any issue which will enable them access the media which is not violent. This will enable them facilitate the media content well with their way of life. This will help them stay connected with the reality other than the media misconceptions which does not help them at all in the real life situations. Other TV channels may air movies which have some sexual and violence scenes. When children watch this kind of movies, their behavior is greatly influenced hence their thinking is also adversely affected. This has great effects to the children throughout their lives which are not appropriate since they will not act accordingly. This is further indicated on the future growth of the children when they are grown ups as they execute things which in an inappropriate manner. Watching violent movies may make children act violently. This influence the way they relate with people and the way they think. They may also end up earning a living from actions which are not worthwhile and not according to the laid down societal norms and the existing laws (Wilkins Christians, 2009). Horror movies may instill fear in children. This also affects them throughout their lives and in the way they view things. They will always be on the negative or unique and most weird position in addressing their issues and attending to their daily duties. Media can be such destructive to the viewers especially those who are not able to control what they want from it. Violent media is not appropriate to the people who are easily moved by the actions as they will put such in practice without their actual realization. It’s important for all the people to take charge of their access to media so as to avoid those which are violent. The people who are keen of that music which are very emotional also are at risk since their actions will be measured by how much they believe in the media. If they put all their trust in the media, then they will be acting as per what they get from it. There should be adequate care and control over the access to the media. Movies will also consume productive time for the children. Instead of doing other productive work like reading children may spend a lot of time watching television. Programs in the television are addictive and there should be appropriate measures which should be taken for the children to adequately in check and operating within the programs which can be productive to them. It can make someone forget everything when being aired since they concentrate so much on them without actually taking care of what they should be attending to at their time. It causes what we call zombie in children. They should be made to watch those programs that are good for them at all times. Care and control should be excised over the media access by the children as it will enable them get accessed to what is relevant to their age. There should also be those which are very educative so as to instill knowledge and creativity to them. This is very important as the children’s mind is very young and needs to be build-up in the appropriate manner. The kind of media access should be regulated to those which fits every person and the age limits of all the people so as to discourage the bad and disturbing networks and programs (Freedman, 2002). Children should be encouraged to watch good programs in television because they are educational as well as entertaining. Parents should choose the programs that are to be watched by their children. This is important as it will allow only good programs to be watched. Children should not be allowed programs and songs that may contain some sexual and violence scenes. Watching these programs may affect them later in their lives. Horror movies may make children terrified which may affect them negatively throughout their lives (Kirsh, 2006). Research has been conducted on the degree of violence before and after the introduction of television. It was found that after the introduction of television, people have become more violent. This is due to the exposure to the violent media. People tend to apply to their real life what was done on the movie. It may even make one to be remorseful when they do something bad. This is very bad and it injures the viewers yet it does suppose to be entertainment on their part. Applying such acts is very destructive to an individual and to other people as well as there has to be some one to fell the impact. People need to be educated about the contents of the media. There is need to inform them that its being acted by people like them and its meant for entertainment not to be implemented in real life situations. The films can be so divisive to the viewers and hence the power of information is important on the meaning of the media content so as no to affect the people psychologically (Bryant Oliver, 2009). Video game is another type of media violence that has a great effect on children. Most of the games that are produced have some form of violence in it and this may psychologically affect the young people. Researches that have been conducted shows that the children who play violent games are most likely to act violently. These are very serious situations to have the children exposed to. The games which are violent are supposed to be avoided by the children. Most of the children will start implementing such actions they have been playing with others on the streets so as to be seen as the most person who really knows how to do as it has been acted. This ends up being psychological torture to the concern persons hence there is need to adequately limit the access to such media by the children (Cesarone, 1994). Time should be planned well for children so as to avoid wasting too much of their productive time. They should be able to do school homework and have time with their family. They should also find some time to play with their friends. This will help them grow well and be physically fit. Parents should manage time for their children well. Time planning will also ensure that some programs which are irrelevant to children are not watched. In general TV is important to children and should be allowed to watch it. However, parents should control the programs in the television that their children watch. Parents should select the programs that she knows are helpful to their children. However programs which children may really want to watch should be considered if good they can be allowed (Gentile, 2003). Children should be encouraged to watch good programs in television because they are educational as well as entertaining. Parents should choose the programs that are to be watched by their children. This is important as it will allow only good programs to be watched. Children should not be allowed to watch programs and listen to songs which may contain some sexual and violence scenes. This instills a bad sexual behavior in the lives of people. This is the main cause the current state of marriage problems and high rate of divorce. The youths also are implementing such bad sexual behaviors and injuring one another for no appropriate reason (Preiss, 2007). There are several break-ups and misconducts which lead to devastating psychological problems. These psychological problems are hard to clean or clear up in the live of a person but ends up being a source of disturbance on the person all through his or her life. This is also the main source of making irrational decisions which are not helpful at all in our lives since people think and reason with emotions as a result of the psychological instability and torture. People even tend to fix their marriages as per the programs which they have watched. This is due to their lack of adequate knowledge on the relevance and the irrelevance of such scenes. The emotional pats are very disturbing and hence most people who watch them ends up getting carried away and in most cases, they also ask themselves questions as to the reasons why any ugly scene happened. This is a clear indication that it’s a real source of psychological disturbance on the individuals. There is therefore need for people to control what they watch and limit also their thoughts to entertainment not to be carried away by them and being violent. Watching these programs may affect them later in their lives. Horror movies may make children terrified which may affect them negatively throughout their lives (Kirsh, 2009). Conclusion It was found that after the introduction of television, people have become more violent. This is due to the exposure to the violent media. People tend to apply to their real lives what was done on the movie. It may even make one to be remorseful when they do something bad. Media violence is also aired in television and it negatively affects the young people. Exposure of young people to the media violence makes them to be more violent and this is highly seen when they become adults. Violence is the act of injuring and killing someone. Children can watch movies in the television that may influence them to kill or even get affected by the site of a dead person. There is need to adequately control what is being watched by people so as to avoid the psychological torture from such violent media. Video game is another type of media violence that has a great effect on people. Most of the games that are produced have some form of violence in it and this may psychologically affect the young people. There should be a means of counterchecking any form of game so that the children may not develop the same attitudes as what is being played. References Bryant, J. Oliver, M. B.(2009). Media effects: advances in theory and research. 3rd ed. Kentucky: Taylor Francis Cesarone, B. (1994). Video Games and Children. New York: Cengage Learning Freedman, J. L. (2002). Media violence and its effect on aggression: assessing the scientific evidence. Toronto: University of Toronto Press Gentile, D. A. (2003). Media violence and children: a complete guide for parents and professionals. New York: Greenwood Publishing Group Giles, D. (2003). Media psychology. New York: Routledge Kirsh, S. J. (2006). Children, adolescents, and media violence: a critical look at the research. New York: SAGE Publications Kirsh, S. J. (2009). Media and Youth: A Developmental Perspective. New York: John Wiley and Sons Ruben, B. D. (2006). Communication Yearbook. New Jersey: Transaction Publishers Perse, E. M. (2001). Media effects and society. New York: Routledge Preiss, R. W. (2007). Mass media effects research: advances through meta- analysis. London: Routledge Wilkins, L. Christians, C. G. (2009). The handbook of mass media ethics. New York: Taylor Francis